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Hi, I'm Travis.

I’m a digital creative of 19 years who loves building digital products.

ABOUT

TRAVIS LARSON - Digital Creative & Strategist

Throughout my digital journey, I've always been driven by one principle: creating designs that truly resonate with users. Having delved deep into various facets of the user experience, I've consistently aimed to strike the perfect balance between innovation and intuition.

Recently, I concluded a rewarding chapter as the UI/UX Director for a DoD contractor, where I collaborated with a stellar team to design cybersecurity training platforms and applications that hit the mark every time.

Now, with the ink barely dry on that chapter, I'm immersing myself in the captivating world of crypto-native projects. With a rich tapestry of design experience behind me and an unquenchable thirst for what's next in web3, I'm excited to continue crafting digital experiences that are nothing short of exceptional.

Portfolio

Select contributions and details on my role.

  • ALL
  • Design
  • Strategy
  • Develop
OpenDash360
Drove UI/UX design for microservice-driven platform for the Department of Defense to host cyberwarfare gaming and training exercises. Contributed to requirements, devised working high-fidelity mockups in Figma, and worked with developers to execute and refine. Produced 20+ original tools and microapps to support mission objectives, from learning, utility and management of individuals, resources and teams.
OpenDash360
Propy Homepage
Worked with CEO and brand leadership to redesign customer-facing homepage for Propy, a web3 real estate brokerage. Reimagined look and feel to modernize and reorganize layout, creating buckets to feature priority items and calls to action
Propy Homepage
propy.com
Propy Web3 dApp
Collaborated with developer, product and brand teams to design a web3-enabled portal for Propy token holders to monitor crypto and real world asset (RWA) tokens. Includes functionality to token-gate, leverage multiple chains, and interact with custom contracts.
Propy Web3 dApp
Propyverse
Worked with teams to design concept web presence for metaverse real-estate project. Emphasis on tokenization, real-world assets (RWA) and crypto value exchange utilizing the Propy Brokerage platform.
Propyverse
seen.haus
Designed UI/UX for online NFT x physical marketplace, SEEN.HAUS. Overhauled website to focus community and artist discovery. Pitched and organized artist features, special seasonal events, and unique custom drops. Acquired by Propy and transitioned to their web3 team.
seen.haus
seen.haus
NYFW 2022: Vivian Tamm
In collaboration with fashion designer Vivian Tamm and Team Propy for 2022 New York Fashion Week, worked with teams to conceive, plan and execute web3 environment parallel to real world event venue for event. War-gamed and participated in crypto-native hurdles, normification and implementation of proof of attendance tokens, 2-way real-world interactions and refinement of experience.
NYFW 2022: Vivian Tamm
https://twitter.com/VivienneTam/status/1625250249718525975
Saveur
Contributed to responsive front-end development and presentation on mobile, tablet and desktop devices. Worked with product teams and Art Director to conceive and execute sponsored programs and annual features.
Saveur
Tampa Criterium
Designed and developed website in collaboration with the Tampa Downtown Partnership to produce 2013's Tampa Criterium website, promoting their annual Downtown cycling event. Featured rich media and photography assets across multiple channels.
Tampa Criterium
Bonnier Corporation
Contributed to front and back-end development on WordPress platform for corporate website. Worked with design and press teams to produce responsive presentations for mobile and tablet, as well as ensured cross-browser compatibility. Independently integrated third-party Oracle Taleo job portal for responsive usage.
Bonnier Corporation
http://bonniercorp.com
Five Mile Press
Worked with design, development, and project manager to produce front-end presentation on Drupal 7 platform. Project in collaboration with Australia's largest publisher, Five Mile Press.
Five Mile Press
Simply Timeshare
Designed and developed online classified forum to generate leads for flagship parent site, Timeshares Only. Devised user flow and incentive programs, always gunning for better conversions.
Simply Timeshare
EuroFX
Designed and developed online presence for foreign currency exchange software, EuroFX. Integrated third party APIs to display exchange rates in real-time to build value to customers.
EuroFX
Redtop Coffee Web
Created custom Bootstrap-driven Woocommerce store for Redtop Coffee shop. Focus on driving multi-channel traffic from organic search, Google AdWords, Facebook ads and veteran-oriented thought leaders. Sought and negotiated with advertising partners, managed content generation and safeguarded Google Webmaster Tools.
Redtop Coffee Web
Redtop Coffee Branding
Designed B2B and customer-facing product, print and web branding. Produced large-scale signage for trade shows, product packaging, and all graphic assets for web store and inventory. Drafted storyboards, planned and directed photo shoot for marketing materials. Designed, developed and marketed custom WordPress presence. Contributed to a successful Kickstarter in 2014 earning over $25,000!
Redtop Coffee Branding
Popular Science: "How to Be An Expert"
Developed enhanced editorial feature to coincide with Popular Science's print feature, "How to Be An Expert" featuring Neil deGrasse Tyson. Worked with Art Director and brand teams to deliver a quality presentation on mobile, tablet and desktop devices.
Popular Science: "How to Be An Expert"
Baird Law Group
Designed and developed three lead generation site network for Tampa-based firm, Baird Law Group. Emphasis on SEO and organic search rankings. Worked with client to comply with legal compliance and generate leads for practice.
Baird Law Group
Sandcastle CMS
Contributed to cross-browser responsive front-end development of shared platform environment. Supported common library of themes, with 25+ high-traffic brand unique flourishes and branding. Designed core content management custom functionality for editorial use. Participated in conversations on implementation theory and best practice. Responsible for DAT (developer acceptance testing) and code review of shared assets.
Sandcastle CMS
http://bonniercorp.com
CEIFX
Designed and developed map-driven UI/UX to locate business locations across mobile, tablet and desktop devices. Worked with currency exchange giant, CEIFX team directly to plan, define and execute project. Developed static asset framework and turned over to team for ownership.
CEIFX

SOCIAL

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